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Michael Spandern

Michael Spandern

Contact
Michael Spandern
Michael Spandern
Contact
  • Why We Started the Agribusiness Lectures

    Why We Started the Agribusiness Lectures

    Agriculture might seem familiar at first glance. Fields stretching to the horizon, tractors moving steadily through the soil, the rhythm…

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  • Why People Are Not Commodities

    Why People Are Not Commodities

    Recruitment has increasingly become a transactional industry. CVs are filtered by algorithms, candidates are processed through databases, and leadership roles…

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  • Finding Leaders for the Future of Agribusiness

    Finding Leaders for the Future of Agribusiness

    In today’s agribusiness and animal health sectors, leadership has never been more critical. The world faces challenges of climate change,…

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  • Trust Before Trade: How to Build Lasting Agribusiness Partnerships in the DACH Region

    Trust Before Trade: How to Build Lasting Agribusiness Partnerships in the DACH Region

    Doing agribusiness in the DACH region — Germany, Austria and Switzerland — requires more than a strong product portfolio or…

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  • Rooted at Farm Level: Why a B2F Strategy Matters

    Rooted at Farm Level: Why a B2F Strategy Matters

    For any business aiming to sell products or develop sustainable operations in the German-speaking agricultural markets, success at the farm…

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  • Agribusiness in Germany

    Agribusiness in Germany

    Agribusiness in Germany is characterised by depth, structure, and long-term reliability. It is one of Europe’s most comprehensive and demanding…

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  • ‘n Boer maak ’n plan

    ‘n Boer maak ’n plan

    The Afrikaans saying “’n Boer maak ’n plan” is often translated as “a farmer makes a plan”, but in South Africa it means…

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  • Finding Good People in Food and Agribusiness

    Finding Good People in Food and Agribusiness

    “A company is, first of all, a group of people.” Richard Branson’s words remind us that every hire shapes not…

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  • Stop Preparing!

    Stop Preparing!

    There’s a curious ritual that happens in sales teams everywhere. A big meeting is coming up, a customer presentation looms,…

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  • Digitalisation: When Technology Lets Farmers Farm Again

    Digitalisation: When Technology Lets Farmers Farm Again

    There was a time when farming was simple. Not easy, but simple. You woke with the sun, read the weather…

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  • Never Finished: The Endless Road of Sales Work

    Never Finished: The Endless Road of Sales Work

    Salespeople live in a world without a finish line. Unlike many professions that move from one completed project to another,…

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  • The Farmer’s Hat

    The Farmer’s Hat

    Our journey to find the perfect logo for our platform has been both thoughtful and inspiring. As a platform that…

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Michael Spandern
Kiellinie 82
24105 Kiel, Germany
+49 431 28900924
office@spandern.com

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