Market Entry Partner for Food, Agribusiness & Bioenergy
I help companies build a real commercial presence in Germany, DACH and the Nordics – through direct sales, local representation and hands-on team building.
30 years in the field, not in PowerPoint.
→ Market Entry & Growth
→ Sales & Partners
→ Organisation & People
Entering Germany is not just a logistics exercise.
Distributors who look good on paper don’t perform. Decision-makers take meetings but don’t return calls. Regulations catch you off guard six months in. The first hire turns out to be the wrong one.
I’ve been through this – on both sides of the table. As a buyer representing international companies in Germany, and as the person opening markets in the Middle East and Sub-Saharan Africa for European businesses. I know what fails and why. If you are bringing a product or service to the German market, I can shorten that path considerably.
Is your product ready for Germany? Let’s find out before the market does.
Market Intelligence & Strategic Mapping
Before committing budget to a market entry, you need a clear picture of what you are walking into. I provide an honest, ground-level assessment – not a desk-research report.
- Target Identification – Pinpointing high-potential customers, distributors and strategic partners in your specific segment
- Fitness Check – Market fit, product readiness and commercial viability for the DACH region, including regulatory requirements
- Competitive Landscape – Pricing structures, distribution channels and real barriers to entry
Outcome: Make informed, confident decisions before committing resources.
I open the doors. You walk through them.
Customer Acquisition
& Local Representation
This is where most market entries fail – not in the strategy, but in the execution. I represent your company on the ground, personally.
- Direct outreach to decision-makers at the right level – not assistants, not purchasing departments
- On-site representation for trade fairs, customer visits and industry events
- First deal closing – I lead your sales process from initial contact through negotiation to signed contract
- Ongoing representation as your local face in the market
Outcome: Rapid market traction with measurable early wins and a credible local presence from day one.
Your first hire in Germany is the most important one.
Establishment
& Team Building
Once the first customers are in place, the question becomes how to sustain it without flying someone in every two weeks.
- Entity setup – Guidance on establishing a German legal structure suitable for your business model and growth stage
- First hire – Defining the role, finding the right person and integrating them into your international organisation
- Process integration – Connecting your operations with local knowledge in agriculture, process technology and supply chains
Outcome: A sustainable local team and infrastructure that operates independently and keeps growing.
What this looks like in practice
North American biofuel technology company: Regulatory landscape and commercial stakeholders mapped. Introduction made to three major energy cooperatives. Public projects initiated. Break even by end of year one
Manufacturer of feed additives: First German customer acquired within 60 days of engagement. Distributor agreement signed within six months. Local sales structure and team established in year two.
Asian agricultural input supplier: Market entry strategy developed for DACH region. First trade fair presence organised and managed. Three qualified distributor conversations opened within the first engagement period.
Digital farming: Market entry strategy developed for DACH region. hree qualified distributors opened and representative farm level sales positioned.
Sustainability certification food and beverage: Restructed and restarted local representation. Handover of functioning team and market coverage.