Building Commercial Ground in Europe’s Leading Agri-Economy

Through hands-on business development and representation, we introduce commodity, ag-tech, biotech, and food companies to the German market, establish a credible presence, connect with local partners.


Michael Spandern

→ Market Entry & Growth
→ Sales & Partners
→ Organisation & People

Entering the German-speaking markets (DACH) can be complex, costly, and time-consuming. With 30 years of local experience in sales and market entry, we help companies navigate the regulatory, cultural, and commercial landscape of Germany, Austria, Switzerland, and neighbouring Northern European markets.


Full Service Market Entry

Market Intelligence
& Strategic Mapping

Clarity before you invest

Target Identification: Pinpointing high-potential customers, distributors, and strategic partners

Fitness Check: Market fit, product readiness and commercial viability for the DACH region.

Competitive Landscape: Insights into pricing, distribution channels, and barriers to entry in your specific market.

Outcome: Make informed, confident decisions before committing resources.


Customer Acquisition
& Local Representation

Your trusted local partner

Hands-on Sales Execution: Direct, high-level outreach and negotiation with key decision-makers.

On-site Representation: Utilising local presence for initial customer engagement and public relations.

First Deal Closing: Mentoring and leading your sales process from lead generation through contract negotiation and close.

Outcome: Rapid market traction with trusted representation and measurable early wins.


Establishment
& Team Building

Long-term operational success.

Entity Setup: Guidance on establishing a German legal entity suitable for your business.

Talent Acquisition: Defining roles, sourcing, and integrating your first critical hires.

Process Integration: Connecting your operations with technical know-how in farming, process technology, and regional supply chains.

Outcome: A sustainable local team and business infrastructure that ensures ongoing growth