Europe’s food and agriculture sector is highly competitive, regionally specialised and deeply relationship-driven. Many professionals from the United States approach…

Doing agribusiness in the DACH region — Germany, Austria and Switzerland — requires more than a strong product portfolio or…

For any business aiming to sell products or develop sustainable operations in the German-speaking agricultural markets, success at the farm…

Agribusiness in Germany is characterised by depth, structure, and long-term reliability. It is one of Europe’s most comprehensive and demanding…

The Afrikaans saying “’n Boer maak ’n plan” is often translated as “a farmer makes a plan”, but in South Africa it means…

“A company is, first of all, a group of people.” Richard Branson’s words remind us that every hire shapes not…

There’s a curious ritual that happens in sales teams everywhere. A big meeting is coming up, a customer presentation looms,…

There was a time when farming was simple. Not easy, but simple. You woke with the sun, read the weather…

Salespeople live in a world without a finish line. Unlike many professions that move from one completed project to another,…

Our journey to find the perfect logo for our platform has been both thoughtful and inspiring. As a platform that…

Real partnerships start with trust, transparency, and shared learning. That’s why we are offering free, in-house sales training sessions for companies across…

In an era where smartphones, QR codes and LinkedIn dominate professional networking, it is easy to assume that the humble…