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Michael Spandern

Michael Spandern

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Michael Spandern
Michael Spandern
  • Why People Are Not Commodities

    Why People Are Not Commodities

    Recruitment has increasingly become a transactional industry. CVs are filtered by algorithms, candidates are processed through databases, and leadership roles…

    Read More Why People Are Not CommoditiesContinue

  • Finding Leaders for the Future of Agribusiness

    Finding Leaders for the Future of Agribusiness

    In today’s agribusiness and animal health sectors, leadership has never been more critical. The world faces challenges of climate change,…

    Read More Finding Leaders for the Future of AgribusinessContinue

  • Trust Before Trade: How to Build Lasting Agribusiness Partnerships in the DACH Region

    Trust Before Trade: How to Build Lasting Agribusiness Partnerships in the DACH Region

    Doing agribusiness in the DACH region — Germany, Austria and Switzerland — requires more than a strong product portfolio or…

    Read More Trust Before Trade: How to Build Lasting Agribusiness Partnerships in the DACH RegionContinue

  • Rooted at Farm Level: Why a B2F Strategy Matters

    Rooted at Farm Level: Why a B2F Strategy Matters

    For any business aiming to sell products or develop sustainable operations in the German-speaking agricultural markets, success at the farm…

    Read More Rooted at Farm Level: Why a B2F Strategy MattersContinue

  • Agribusiness in Germany

    Agribusiness in Germany

    Agribusiness in Germany is characterised by depth, structure, and long-term reliability. It is one of Europe’s most comprehensive and demanding…

    Read More Agribusiness in GermanyContinue

  • ‘n Boer maak ’n plan

    ‘n Boer maak ’n plan

    The Afrikaans saying “’n Boer maak ’n plan” is often translated as “a farmer makes a plan”, but in South Africa it means…

    Read More ‘n Boer maak ’n planContinue

  • Finding Good People in Food and Agribusiness

    Finding Good People in Food and Agribusiness

    “A company is, first of all, a group of people.” Richard Branson’s words remind us that every hire shapes not…

    Read More Finding Good People in Food and AgribusinessContinue

  • Stop Preparing!

    Stop Preparing!

    There’s a curious ritual that happens in sales teams everywhere. A big meeting is coming up, a customer presentation looms,…

    Read More Stop Preparing!Continue

  • Digitalisation: When Technology Lets Farmers Farm Again

    Digitalisation: When Technology Lets Farmers Farm Again

    There was a time when farming was simple. Not easy, but simple. You woke with the sun, read the weather…

    Read More Digitalisation: When Technology Lets Farmers Farm AgainContinue

  • Never Finished: The Endless Road of Sales Work

    Never Finished: The Endless Road of Sales Work

    Salespeople live in a world without a finish line. Unlike many professions that move from one completed project to another,…

    Read More Never Finished: The Endless Road of Sales WorkContinue

  • The Farmer’s Hat

    The Farmer’s Hat

    Our journey to find the perfect logo for our platform has been both thoughtful and inspiring. As a platform that…

    Read More The Farmer’s HatContinue

  • Building Trust Through Knowledge – Why We Offer Free Sales Training in Food and Agribusiness

    Building Trust Through Knowledge – Why We Offer Free Sales Training in Food and Agribusiness

    Real partnerships start with trust, transparency, and shared learning. That’s why we are offering free, in-house sales training sessions for companies across…

    Read More Building Trust Through Knowledge – Why We Offer Free Sales Training in Food and AgribusinessContinue

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Michael Spandern
Kiellinie 82
24105 Kiel, Germany
+49 431 28900924
office@spandern.com
VAT DE335868823

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 - Spandern | Kiel, Germany -

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  • Classes
    • Sales Structures
    • Sales Dialogues
    • Territory Management
  • Guidance
    • Sales Mentor
    • Manager Mentor
    • Executive Mentor
  • Service
    • Market Entry
    • Interim Management
    • Sales Enablement
  • Journal
  • about
  • Contact