A Lifetime in Agribusiness
I’m an agronomist, a brewer and distiller, bringing more than three decades of experience across the global agribusiness and food value chain — including regional sales, entrepreneurial ventures, and C-level leadership in international trade.
I help decision-makers build commercial structures that remain effective under constant change.
I work with executives, entrepreneurs and organisations in agribusiness, food, sustainability and politics on content, strategy, business structure and commercial leadership. The emphasis is not on theory or individual skills, but on clear structures and long-term relevance.
With a background in agricultural engineering, nutrition and fermentation technology, and hands-on experience across farming, animal health, processing and international markets, I bring a combination of technical understanding and commercial judgement.
Today, I work selectively with clients who value discretion, continuity and honest sparring — often over longer periods and across multiple strategic objectives.
My approach combines:
- Personal mentoring and confidential guidance at decision-maker level
- Sales effectiveness and commercial realism grounded in real market experience
- Structural clarity over operational noise
Engagements typically take the form of long-term relationships.
From the Journal
- ‘n Boer maak ’n plan
- AI in Agribusiness: Why Salespeople Might Just Be the Last Humans Standing
- Building Trust Through Knowledge – Why We Offer Free Sales Training in Food and Agribusiness
- Business Cards: Still Cool – Especially on the Farm
- Customer Segmentation – But by What Exactly? The Puzzle in B2B and B2F Agribusiness
- Digitalisation: When Technology Lets Farmers Farm Again
- Finding Good People in Food and Agribusiness
- Home Office? For Sales People in Agribusiness, It’s the Car Office
Michael Spandern
Kiellinie 82
24105 Kiel, Germany